The Americans with Disabilities Act (ADA) was authorized in 1990. It is a law that exempts any prejudice against people living with disabilities in America.
Did you know that for every four adults in the US, one of them has a type of disability?
What is ADA Compliance?
In 2010, the Department of Justice demanded that all information technology such as websites be receptive to any disabled individual. Some of the ways to make your WordPress site compliant include:
- Providing alternatives during input errors :- The WordPress site should provide recommendations whenever the disabled individual encounters any input error. Make sure that you choose the accurate color.
- Attach ALT text to Pictures :- The ALT texts describe the images displayed on the WordPress site. Often, it aids disabled people who cannot view the pictures.
- Point out the WordPress site language at the entry point :- It clarifies the language that the disabled individual will use in the text reader option.
- Design text transcripts for any audio or video :- It helps individuals with hearing malfunctions and those who cannot understand your audios or videos.
- Ensure that you install an organized layout :- This eases navigation through your WordPress site.
Below are reasons why ADA compliance is vital
Any organization with more than 15 employees and operates for more than 20 weeks serving the public interests should be ADA compliant.
If your WordPress site is not ADA compliant, it may end up excluding up to 25 percent of your site visitors.
If a challenged individual cannot access your WordPress site, they may sue your site. You may end up paying high legal charges, which will automatically affect the stability of your business.
For instance, in California, you may be subjected to a minimum statutory penalty of $4000. In 2020, there were 2,523 website-ADA compliance lawsuits in federal court.
According to AudioEye, websites will wait until they face a legal case to implement ADA compliance.
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Enhances WordPress Usability
The average time an individual may spend on a WordPress site is about two minutes and 17 seconds.
A WordPress site that adheres to the WCAG (Web Content Accessibility Guidelines) is easily understood and helps users find your content much faster.
Navigating through that WordPress site becomes easy, yet its content remains compatible with the subject.
In WordPress ADA compliance, the three levels of WCAG conformance are Level A (the minimum level of accessibility), Level AA ( Reaching a target-based accessibility condition), and Level AAA (Surpassing all the accessibility demands).
Creates a Reputation
Sixty-one percent of customers will make at least one referral, especially after a successful transaction. An ADA-compliant WordPress site will build a reputation due to the positive user experience. It is also easy to capture your target audience.
You can even analyze the WordPress site statistics to know which adjustments to make. Implement marketing techniques for your WordPress site due to the large audience.
An ADA-compliant WordPress site will turn more profitable than one without. Keep in mind that you also need to maintain it perfectly.
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