The marketing field is a real challenge, and it gets even tougher with time. You have to be a real expert in the marketing segment to keep track of all the news, events, and trends. It’s a demanding activity unless you try your best with the market analysis. It is a critical aspect to research the market, analyze it to implement the most effective solutions for any business or service promoted online.
The main purpose of the market research is to meet the needs of the target consumer. If you hit the right requirements, the product or service will be a real success.
On the one hand, market research is the answer to many different issues real for marketers. On the other hand, there should be a clear strategy to perform the research correctly.
What’s Market Research?
There are different ways you can describe the notion. When you analyze the market, you can clearly state the data and see all the statistics. But market research is more than real data and facts. It’s more about communication with the audience, learning more about the potential customers, and ways to encourage them to the product or service.
You can’t research the market using simple and basic methods. No one will write the strategy for your exact product on the Internet. The whole market analysis process comes from surveys, interviews, and other additional media sources. These are called indirect methods. They bring the best effect. As a marketing expert, you may also try direct methods, such as face-to-face interviews and focus groups using automatic transcription for better results. This is also a very popular way to reach the relevant data.
What is it used for? With the help of the detailed market analysis, you can refine the main features of the upcoming product, find the possible flaws and fix them during the preliminary testing. But there’s an issue. The data collected during the research takes a lot of time to get processed. Marketing experts struggle to analyze all the information and come to the relevant conclusions on time.
What should be done? There’s an answer.
The Use of Transcription Services for the Best Market Research Results
How does a transcription service help with market research?
We’ve already discussed that the market analysis might include direct and indirect methods. One way or another, all these methods include the real-life or processed speech of a human. It is important to listen to people and talk to them. But analyzing the data gets complicated. For this reason, it’s important to use transcription services to convert spoken data into written form.
If you want to convert audio to text and come up with a high-quality speech transcription, you should make use of the specific online services. There are tons of them on the Internet. If you want to figure out the options, let’s look at the list of websites and choose one for you.
Transcriberry
A lot has been said about this website on the web. There are already tons of users who tried the services and liked the results. If you need high-quality help with the texts, assistance with the audio or video to text transcription, it’s your best time to try Transcriberry.
- You may order automated or manual transcription. These are the options that you won’t benefit from if working on your own. There will be a price difference, time for the task, and quality. The service offers 99% accuracy for most of the tasks. But the percentage will be even higher with the help of manual transcription.
- You can also order a translation service from the site. This feature is still in the development mode, as well as the subtitling feature. But when the work is finally over, you may start working with the site and cope with your tasks.
- It’s a great feature not only for marketers. You will benefit from the service if you’re a blogger, podcast player, journalist. It works the best for marketing research if you’re involved in meetings, online calls, interviews, or data mine content.
The website will help you transcribe audio to text, work with media materials and enjoy an easy transcription process online. It’s a fast and effective method that you should transit to. There are multiple features you should check and implement in your market research project.
Audtext
This is another helpful tool used by different users on the web. If you need help with market research, the tool will help you decipher the audio using the latest AI algorithms. It shows nice results and lots of positive comments from the clients.
Furthermore, it’s rather a cheap transcription company. If you don’t have enough budget for your market research tasks, this is the best website for you. It has different price plans to fit the budget of every client.
You shouldn’t be worried about the quality of the transcription. It’s performed by the most experienced professionals. If you want, you may order an automated transcription which is also good. By setting the deadlines, you order the task and have it done on time within the timelines.
Otter
There’s another useful transcription website for market research. Make sure you have a high-quality laptop to manage the work. It will ensure you have enough time for your project and offer you the best-quality transcription text as a result of your communication. What will you get from the service? First of all, you will use it frequently in your market research meetings. The tool supports Google Meet and other popular online platforms for communication on the Internet.
Another great thing about the Otter app is its high-quality speaker recognition feature. If you deal with an old or hardly understandable recording, the tool can still decipher the text with ease. And this is also great for clients on a budget. You don’t have to spend a lot. There are convenient pricing plans for any user.
Market Research Transcription Benefits
Online conferences, meetings, and calls are tiring. You have to listen to the speaker, ask questions, make notes and remember all the details. There’s nothing about the balance unless you ask for help. If you want your market research to be held professionally, you should implement some extra tools to improve the results of your work.
Online transcription services are the best thing you might use. It may increase efficiency, help you concentrate on the necessary tasks at the moment, and enjoy your communication with the potential customers, clients or focus group participants.
Let’s see what are some other benefits from the use of online transcription services.
It’s a Real Time-saver
What do you struggle most with? You don’t have time to take notes when someone is speaking. Your task is to manage the research, analyze the speech and ask the relevant questions. It’s impossible to combine it with the note-taking routine. For this reason, you should always help yourself with transcription services. What does it mean? You will get a better profit.
When you focus on the potential speaker or process, you are fully engaged in the communication. It won’t divert you from the interesting details, important data, or necessary insights. You won’t ask your participant to wait so that you can take your notes. You don’t spend your precious minutes on the notes, the tool does it for you. IT may help you save a lot of time and earn more with increased productivity.
Accuracy
You might think that delegation isn’t a relevant decision in this case. But this is the wrong approach. You should try and see how nicely it works. In many cases, people are concerned about the quality of the services. Will it be an accurate transcription? When you do it on your own, there’s nothing to rely on, only your ears and notes. It’s not enough to ensure the best possible results.
When you work with market research, you should pay attention to the details and work on the accuracy of your data. And this is what could be achieved with the help of online transcription tools. You might benefit either from manual, or automatic work. It will give you better quality guarantees and ensure accurate video or audio transcription.
Price and Cost-effectiveness
It’s the main rule of the business to save money on every project. There are generous projects when you don’t have to count the pennies. But in many cases, there’s a specific budget you can’t cross. Online transcription services aren’t about the time you save. They are also about the money you can save. How does it work?
The cost of the market research process is calculated based on each activity used to draw the data. If you spend less time extracting and processing the information, you invest in the process and help save money. It relates to outsourcing transcription services.
First of all, you won’t focus on the transcription work and will be more engaged in your primary tasks. Second of all, the work will be done fast with the help of professional transcribing tools. It will ensure high-quality results and a lot of hours saved on careful, but unnecessary manual work.
Versatile Approach
What does it mean? You may think that transcription is on paper. But that’s not a rule of thumb. If you want to benefit from different formats of transcribed text, you should use online transcription tools. They will help you convert the paper into the needed format.
For example, if you already work with the video format, you won’t be satisfied with the simple text on the paper. It won’t have the same effect, and you won’t also benefit from such an approach, too.
A different choice of formats is what will give you even better accuracy. You don’t have to struggle with the audio or videos on your own. The more accurate the transcription is, the better it will work for business purposes.
For example, you can create video subtitles with no effort. All you have to do is to cover the expenses of the online tool and wait while the work is done. It will be performed by an experienced transcriber or a high-quality AI tool. It’s surely worth the money you pay for the services.
Convenience
When a person decides to transcribe the audio text, there are always different obstacles. You will deal with random sounds, filler words, or noisy fake starts. It’s a complicated task for an inexperienced marketing specialist to work on the text and edit everything so that the information is easy to read. Furthermore, it takes a lot of time. You might spend even more time on editing than you spent on the actual transcription routine.
When you order the task from the expert tool, you won’t need to deal with any kinds of interruptions. The service will make sure you have clear and understandable text. Many users do not agree with the use of online transcription tools because they might cost a lot. But the features and benefits you get are worth more.
Final Thoughts
Are you still doubting the use of online transcription services for your market research project? It’s time to place the final decision and benefit from the best online experience for your business project. You can make it real quick with the help of online tools.
It’s a cost-effective, fast and efficient solution for your marketing research routine. There should be no doubts about the use of online servers for high-quality and prompt help. Make sure to choose one of the top services on the Internet and make it a deal with your text transcription.
