A content plan is needed not only for a marketer, Social Media Marketer specialist, copywriter or editor. If you have your own business and independently maintain an account, for example, on Instagram, or you have an author’s blog, the publication plan will definitely come in handy.
People usually buy social media likes which is not a good practice But if you have a better plan then you don’t have to spend money to buy Instagram likes.
What Content can do? It can,
- Help to sell products / services.
- Create a positive image of the company / author.
- Establish contact with the audience.
- Push for a certain action.
And much more.
These are, in fact, the goals of the publication. Each article should have one goal. Therefore, it is important to include a goal column in your content plan. If you are clear about what your goals are, you don’t even need to buy likes on Instagram.
To achieve the best effect, you need to create a Google Sheet and enter all the data there. It is very easy to that for keeping statistics. But when you start filling in the column “topics of publications”, you get confused about what to do next. What to write about?
Here are some ideas for where to get topics.
1. Monitoring Competitors
You can take ideas not only from regional competitors, but also from federal and even foreign ones. Find the biggest communities and start reading them. Pay attention to user comments, what they like, what they don’t, which posts have the most views and comments. Include the most popular topics in your content plan. In no case should you copy the entire text. Just grab a topic and share your experience.
2. Solving User Problems
There are problems in any niche. Selling shoe products? Solve a customer problem – write how to properly care for your boots so that they last as long as possible. Sometimes even the problems may not be related to your product / service. Look for them in related areas. You can read comments in communities of similar topics, specialized publications – you will find ideas for your articles.
For example, you have a beauty salon. Take a bridal theme, see what subscribers write in bridal shop groups. Provide advice on how to prepare for your wedding based on your business experience.
3. Questions and Objections from your Customers
Ask managers, analyze email correspondence, see comments in your group. Collect all customer questions and objections into a separate list. Take the objection and disassemble it piece by piece, write down why you have it and what solution it might be.
4. Older Publications
Flip through your feed, refer to your old content plan if you had one. You can make the post again with updated data. Also, old articles will help you collect interesting comments and user questions. They can turn into publications. Very often, subscribers themselves throw us interesting topics, you need to carefully follow.
5. Situational Marketing
Follow what is happening in the world, country, your city. You can make a publication tied to some event: comment on the news, provide analytics, make a meme, competition, challenge. Now you can post something related to the pandemic because this topic is the most relevant.
Hope above content plan for your social media platforms will work very well.